Answer shopper questions instantly
Your content powers accurate, on-brand answers to repeat category questions – no waiting, no missed sales.
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Why it matters
The problem this solves.
Repeat questions
Support teams waste time answering the same category questions repeatedly.
Missed sales
Shoppers abandon carts when they can't get quick product answers.
Regional gaps
Your one-size-fits-all help docs don’t cover every region’s needs.
Lead loss
Engaged shoppers leave without capturing their contact info.
The Chatref solution
Keep answers alive during a switch.
A prospect hits a snag during CRM migration and pauses their trial. They ask Chatref. AI pulls the exact next step from your old migration guide. The switch finishes. They upgrade – no queue, no wait, no trial lost to friction.
Real questions
What Chatref answers here.
Answer ‘How do I switch CRMs?’ from your docs – no new training.
Resolve ‘Where’s my data?’ in chat with one click – no email loops.
Capture leads from customers asking about CRM moves.
Turn chat insights into fixes for your migration gaps.
Under the hood
The features that power it.
More CRM solutions
Solve the next job too.
See all of them on the Fashion Product Category Support hub.
Loved by support teams
Teams stop repeat questions in their tracks
How brands cut support costs with instant answers from their own content
Imports used to stall halfway and land in our queue. Now Chatref walks users through field mapping from our own guide, and most finish without us. Our admins handle the real migrations again.
Shoppers find our product categories instantly – no more 'where is X' questions. Chatref pulls the exact answers from our own guides.
We deflect 80% of repeat questions before they hit the queue. Our team focuses on real issues now.
of import questions answered before they reach the team
Chatref captures warm leads from engaged shoppers. Sales loves the context-rich handoffs.
Won’t automated responses confuse shoppers?
Chatref answers in your brand’s voice using your own content. Shoppers get the same helpful experience – just faster.
What if Chatref gets questions wrong?
Chatref only answers from your own guides. If it can’t resolve an issue, a human takes over with full context.
We use Zendesk – why add Chatref?
Chatref deflects questions before they reach your Zendesk queue. It handles the simple category questions so your team focuses on what needs a human.
How do we know which product categories need better guides?
Chatref mines chats for insights. It tells you exactly which category questions trip shoppers up most.
Won’t importing old content bring in outdated answers?
You choose what to import. Start with your best guides, then use built-in insights to spot what needs updating.
How long does setup take?
Minutes. Upload your content, drop in one widget snippet, and your AI starts answering.
What if my content is in different formats or languages?
Chatref works with help docs, guides, site pages, and files. It answers across languages from one set of imported content.
Can I keep my old content private?
Yes. Your content stays yours. Chatref only answers from what you import – it never searches the web or shares your data.
Keep answers flowing as your brand grows – free start
Paste your help docs and let AI resolve shopper questions instantly in your brand’s voice.
Part of Chatref for Fashion Product Category Support · E-commerce hub · pricing.