Customer story · PackRight
PackRight lifted orders 43% with Chatref
A B2B packaging supplier turned a slow, email-heavy quote process into instant, around-the-clock answers on product specs, MOQs, and lead times – without adding headcount.
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PackRight is a B2B packaging supplier that sells custom boxes, mailers, and shipping materials to ecommerce and retail brands. After deploying a Chatref chatbot trained on their product catalog, material specs, MOQ rules, and past customer email threads, PackRight grew monthly orders by 43 percent, automated roughly 80 percent of pre-sales product questions, and saved an estimated $50,000 per month on support and quoting overhead. The Chatref bot answers only from PackRight's own content, giving grounded answers about dimensions, stock, pricing tiers, and turnaround times, and hands off to a human sales rep with full context when a quote needs customization. Setup uses Chatref's pay-as-you-go pricing with a $50 free credit and no subscription.
B2B / Packaging · Custom boxes, mailers, and shipping materials
At a glance
PackRight in a nutshell.
43%
Order growth
80%
Pre-sales automated
$50k
Monthly savings
24/7
Quote availability
- PackRight is a B2B packaging supplier selling custom boxes, mailers, and shipping materials to ecommerce and retail brands.
- Pre-sales was email-heavy – most customer questions were about dimensions, material specs, MOQs, and lead times.
- Chatref was trained on the product catalog, spec sheets, pricing tiers, and historical sales email threads, so it answers only from their own content.
- The bot handles about 80% of pre-sales questions instantly and loops in a human rep when a quote needs customization.
- Pay-as-you-go pricing with a $50 free credit meant PackRight validated the ROI before committing any ongoing spend.
The story
How it played out.
Company snapshot
PackRight supplies custom packaging – corrugated boxes, poly mailers, void fill, and branded shipping materials – to ecommerce brands and retailers. Every order involves a short interrogation: what size, which material, how many, how fast?
The sales team had strong product knowledge, but answering the same specification questions over email was eating into the time they needed for larger, more complex accounts.
The challenge
Response time was the bottleneck. Buyers comparing suppliers often went with whoever replied first with accurate specs. PackRight was losing deals to faster competitors simply because a human had to look up dimensions, stock, and MOQs before sending a quote.
The team considered hiring more sales reps, but the underlying issue was that most inbound questions had deterministic answers sitting in catalog spreadsheets and spec sheets.
Why Chatref
PackRight needed grounded, accurate answers – a generic chatbot that invented dimensions or lead times would cost orders, not save them. Chatref is a no-code platform trained on your own content: upload spec sheets, connect the catalog, point it at past email threads, and the chatbot answers only from your source material with citations.
The pay-as-you-go pricing sealed the decision. With a $50 free credit, no subscription, and no per-seat fees, PackRight could validate the model before any ongoing spend.
The implementation
PackRight trained Chatref on the product catalog, material spec sheets, pricing tiers, MOQ rules, and anonymized historical sales email threads. The chatbot was embedded on the product pages and the contact form.
When a question requires a custom quote – bespoke printing, non-standard dimensions, or an urgent timeline – the bot collects the details and hands off to a human sales rep with the full conversation attached, so reps stop asking buyers to re-explain their requirements.
The results
Monthly orders grew by 43 percent as buyers got instant answers on specs, MOQs, and lead times at any hour. Roughly 80 percent of pre-sales questions are now handled by Chatref without a human touch, freeing the sales team to focus on large accounts and complex custom jobs.
PackRight estimates $50,000 per month in savings from reduced quoting and support overhead – enough to pay for the Chatref credit many times over.
Chatref transformed how we serve customers. Buyers get the spec answers they need in seconds, and our reps only jump in when the deal actually needs a human.
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What does PackRight do?
PackRight is a B2B packaging supplier that sells custom boxes, mailers, and shipping materials to ecommerce and retail brands.
What problem did PackRight solve with Chatref?
Pre-sales was email-heavy – most customer questions were about dimensions, material specs, MOQs, and lead times.
What results did PackRight see?
PackRight reached 43% order growth, with 80% pre-sales automated. The bot handles about 80% of pre-sales questions instantly and loops in a human rep when a quote needs customization.
How long did it take PackRight to go live?
PackRight launched quickly and started seeing results within the first weeks. Chatref trains on your existing content, so most teams go live in days, not months.
How much does Chatref cost?
Chatref is pay-as-you-go. You start with $50 of free credit, then pay only for what you use. There is no subscription, no per-seat fee, and every feature is included.
Can I get results like PackRight?
Yes. Train a chatbot on your own docs, FAQs, and past tickets, deploy it on your website and other channels, and let it answer the routine questions. Start free with $50 of credit.
Turn product questions into closed orders
Train a Chatref chatbot on your catalog and spec sheets in minutes. $50 free credit, no subscription.
See the full pricing or browse more customer stories.