Customer story · WealthWise
WealthWise grows client acquisition 44% and automates 79% of inquiries with Chatref
A 140-person investment advisory firm managing $3.2B for 8,500 clients qualifies prospects, answers portfolio questions, and books advisor meetings around the clock – cutting first-response time from 14 hours to instant.
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WealthWise, a 140-person investment advisory firm in Chicago managing $3.2 billion for 8,500 clients, used Chatref to qualify prospects, explain services and fees, answer SEC-compliant portfolio questions, and schedule advisor meetings directly against advisor calendars. Within the first quarter client acquisition grew 44%, prospect-to-client conversion rose 59%, the chatbot handled 79% of inquiries without advisor involvement, prospect satisfaction reached 90%, meeting show-up rates climbed 37% thanks to automated reminders, and the firm saves $71,000 monthly – full ROI in 7 weeks.
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At a glance
WealthWise in a nutshell.
44%
Client growth
79%
Auto-resolved
90%
Prospect satisfaction
$71k
Monthly savings
- WealthWise manages $3.2 billion in assets for 8,500 clients with 140 staff and 18 client service specialists based in Chicago.
- Chatref qualifies prospects on financial situation, goals, and service fit before routing them to a perfectly matched advisor.
- The agent answers common portfolio, rebalancing, and market questions with SEC-compliant responses, answering only from approved communications.
- Prospects and clients book advisor meetings instantly against live calendar availability – no multi-email scheduling exchanges.
- Client acquisition grew 44%, conversion rose 59%, and WealthWise saves $71,000 monthly – full ROI in 7 weeks.
The story
How it played out.
About WealthWise
WealthWise is an investment advisory firm managing $3.2 billion in assets for 8,500 clients. The firm employs 140 people, including 18 client service specialists and a team of advisors covering wealth management, retirement planning, tax strategy, and portfolio construction for high-net-worth individuals and families across the Midwest.
- Industry Finance / Investment advisory
- Size 140 employees, 18 client service specialists
- Assets under management $3.2 billion across 8,500 clients
- Location Chicago, Illinois
- Using Chatref since March 2026
The challenge
Prospective clients researching wealth management wanted quick answers on services, fees, investment philosophy, and advisor credentials – and lost patience fast. WealthWise's average first response time for a web inquiry was 14 hours, and competitor firms using AI assistants were closing prospects before WealthWise could reply.
Existing clients had similar friction. Routine questions about portfolio performance, rebalancing timing, or tax documents often waited a day to reach the dedicated advisor, and advisors spent 40% of their week on those same routine touches instead of high-value financial planning. Scheduling consultations meant multi-email back and forth across time zones.
Managing Partner Thomas Reynolds needed a solution that could qualify prospects intelligently, answer common investment questions with SEC-compliant, pre-approved wording, book meetings directly against advisor calendars, operate 24/7 for busy professionals, and scale without hiring more licensed advisors or client service specialists.
The solution with Chatref
WealthWise ran a 4-month Chatref pilot focused on prospect conversion and client satisfaction before rolling out to the full website, client portal, and email channels. The compliance and advisory teams uploaded service descriptions, investment philosophy documentation, fee schedules, and 11 months of approved communications so the agent answered only from SEC-compliant content and routed anything outside that scope to a human advisor.
- Prospect qualification Collects goals, time horizon, asset size, and service needs, then recommends the best-fit advisor based on specialization and availability.
- SEC-compliant answers Responds only from pre-approved communications, disclosure documents, and investment philosophy – no made-up numbers or personal advice.
- Portfolio support 24/7 Handles routine portfolio performance, rebalancing, and market condition questions so advisors focus on planning, not repetitive touches.
- Instant scheduling Books consultations directly against advisor calendars with automated reminders, cutting scheduling from multi-email exchanges to instant confirmation.
- CRM integration Syncs qualified prospects, conversation history, and meeting notes into the firm's CRM so advisors walk into every call fully briefed.
Results after 90 days
Client acquisition grew 44% and prospect-to-client conversion rose 59% as prospects reached the right advisor already educated on WealthWise's approach. The chatbot now handles 79% of routine inquiries without advisor involvement, and advisor productivity rose 48% as their weeks shifted from repetitive Q&A to planning work.
Prospect satisfaction reached 90% and client satisfaction on portfolio Q&A hit 93%. Meeting show-up rates climbed 37% thanks to automated reminders and instant calendar booking replaced multi-email scheduling across time zones.
WealthWise saves $71,000 monthly by automating the administrative layer and focusing licensed staff on high-value work – full ROI in 7 weeks.
What the team says
Chatref transformed our client acquisition. Prospects get instant, personalized responses that build trust, and our advisors focus on what they do best – financial planning. Growth has been exceptional.
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What does WealthWise do?
WealthWise, a 140-person investment advisory firm in Chicago managing $3.2 billion for 8,500 clients, used Chatref to qualify prospects, explain services and fees, answer SEC-compliant portfolio questions, and schedule advisor meetings directly against advisor calendars.
What problem did WealthWise solve with Chatref?
Chatref qualifies prospects on financial situation, goals, and service fit before routing them to a perfectly matched advisor.
What results did WealthWise see?
WealthWise reached 44% client growth, with 79% auto-resolved. Prospects and clients book advisor meetings instantly against live calendar availability – no multi-email scheduling exchanges.
How long did it take WealthWise to go live?
WealthWise launched quickly and started seeing results within the first weeks. Chatref trains on your existing content, so most teams go live in days, not months.
How much does Chatref cost?
Chatref is pay-as-you-go. You start with $50 of free credit, then pay only for what you use. There is no subscription, no per-seat fee, and every feature is included.
Can I get results like WealthWise?
Yes. Train a chatbot on your own docs, FAQs, and past tickets, deploy it on your website and other channels, and let it answer the routine questions. Start free with $50 of credit.
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