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How do I make the bankruptcy chat match my law firm's branding?

Chatref Team3 min read / Updated June 19, 2026

You can brand your bankruptcy chat by adjusting the widget’s primary color, uploading your firm’s logo, and tailoring the AI agent’s language. All changes happen inside Chatref’s agent settings, with a live preview so you can see exactly how the chat looks on your site before visitors ever see it.

Customize the Chat Widget Appearance

Your website widget is the first thing clients see. Inside any bankruptcy agent’s settings you’ll find a Customization panel where you can:

  • Set a primary color that matches your law firm’s palette (the chat bubble and header will adopt that color instantly).
  • Upload your firm logo so it appears in the chat header, reinforcing your brand with every interaction.
  • Choose a widget position and launcher icon that complements your site layout.

These changes apply automatically to the embed snippet you placed on your site. There’s no need to edit code or hire a developer.

Shape the AI Agent’s Voice and Tone

Your bankruptcy chatbot’s language should reflect your firm’s professionalism and empathy. Chatref’s ai-agents allow you to guide the assistant’s tone directly:

  • In the agent’s instructions, describe how you want it to speak (e.g., “Use a calm, plain-English tone that mirrors a senior paralegal at a family-run firm”).
  • The agent will then ground all answers in your uploaded bankruptcy documents while sticking to that voice, ensuring every client-facing message feels like your own team wrote it.

This goes beyond a simple color swap – it’s full legal chat customization that makes the experience feel hand-crafted for your practice.

Set Your Firm-Specific Brand Details

Beyond visual and tonal changes, you can weave client communication branding into the flow without any coding:

  • Customize the greeting message shown when a visitor opens the chat (e.g., “Welcome to Smith & Associates Bankruptcy. How can we help you today?”).
  • Use the lead capture feature to ask for contact details in a way that matches your intake form’s look and feel.
  • Keep the chat bubble’s placement aligned with your site’s footer or hero section, so the website chat styling feels intentional, not jarring.

All these options live in the same agent configuration area where you set the color and logo, keeping setup simple.

Preview and Go Live

Before the chat is visible to clients, use the built-in preview to see exactly how it will appear on desktop and mobile. You can open the widget in a staging environment or simply toggle the agent live after confirming the AI chat appearance matches your expectations. Because Chatref’s widget is responsive, the branding you apply works seamlessly on phones and tablets, so client trust is consistent everywhere.

FAQ

What branding elements can I customize? You can customize the widget’s primary color, logo, greeting message, launcher icon, widget position, and the AI agent’s voice and tone instructions.

How do I change the chat colors and logo? Open the agent’s settings in your Chatref dashboard, navigate to the Customization section, pick a primary color, and upload your firm’s logo file. The chat will update automatically.

Can I customize the chat language and tone? Yes. Under the agent’s Instructions, write a short paragraph describing the tone you want (e.g., “empathetic and jargon-free bankruptcy counsel”). The AI will use that guidance in every response.

How long does it take to set up branding? Most firms complete full branding (color, logo, greeting, tone) in under 10 minutes. There’s no design work outside the Chatref interface.

Will the branding work on mobile devices? Absolutely. The widget is fully responsive, so your custom colors, logo, and tone stay consistent on phones and tablets.

Can I preview the chat before going live? Yes. You can open a live preview from the agent’s settings page and interact with the branded chat exactly as a client would. You can also keep the agent disabled while you test.

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