Customer story · BrandCraft
How BrandCraft grew qualified leads 72% with Chatref
A full-service marketing agency replaced a static contact form with a chatbot trained on case studies and pricing guardrails, booking more qualified briefs without a sales development hire.
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BrandCraft is a full-service marketing agency offering brand strategy, design, paid media, and content services. Before Chatref, new visitors dropped off at a generic contact form because it could not answer questions about pricing ranges, timelines, industries served, or case study depth. After training a Chatref chatbot on case studies, service descriptions, pricing guardrails, and past RFP responses, BrandCraft now qualifies inbound leads 24/7 and saw qualified pipeline grow 72% in the first quarter. The chatbot asks budget, timeline, and industry questions, books qualified meetings on the correct strategist's calendar, and hands off complex RFPs to a human. Chatref is pay-as-you-go with $50 free credit on signup, unlimited chatbots, unlimited team seats, every feature unlocked, and native support for custom actions that let the chatbot push qualified leads directly into BrandCraft's CRM. BrandCraft launched on their website in 10 days and reached ROI in five weeks.
Professional services · Marketing agency · B2B
At a glance
BrandCraft in a nutshell.
+72%
Qualified pipeline lift
24/7
Lead qualification
5 wks
Time to ROI
10 days
Time to launch
- BrandCraft is a full-service marketing agency offering brand strategy, design, paid media, and content across B2B industries.
- Pre-Chatref, new visitors bounced at a generic contact form that could not answer questions about pricing ranges, timelines, or past work.
- A Chatref chatbot trained on case studies, service descriptions, pricing guardrails, and past RFP responses now qualifies inbound briefs 24/7.
- Custom actions push qualified leads straight into BrandCraft's CRM and book meetings with the right strategist based on industry and scope.
- Qualified pipeline grew 72% in the first quarter without adding a sales development hire, with ROI reached in five weeks.
The story
How it played out.
The challenge: a contact form could not sell the agency
BrandCraft's site has plenty of traffic from content and referral channels, but the conversion path was a generic contact form with five fields. Prospective clients wanted to know things the form could not answer: does BrandCraft work with Series B SaaS, how long does a rebrand take, what is the ballpark budget for a paid media retainer, and can the team see relevant case studies.
Without those answers, qualified prospects bounced and the form filled up with low-fit inquiries that drained strategist time. Adding an SDR was expensive and slow, and BrandCraft wanted a front door that could respond in seconds instead of hours.
The solution: a chatbot that qualifies and books
BrandCraft trained a Chatref chatbot on three kinds of content: case studies organized by industry and service, service descriptions with pricing guardrails, and a library of past RFP responses. Because Chatref answers only from those sources, the bot can point a Series B SaaS prospect at the closest case study and give a pricing range that matches BrandCraft's real engagements.
Custom instructions shape a short qualification flow: ask about industry, budget range, timeline, and scope. Chatref's custom actions then push qualified leads into BrandCraft's CRM and create a calendar booking with the strategist who owns that industry. Complex RFPs hand off to the head of new business through human handoff. Every capability BrandCraft needed – custom actions, human handoff, analytics – is included in Chatref's pay-as-you-go plan with no feature gates.
The results: qualified pipeline up 72%
Inside the first quarter after launch, BrandCraft measured three shifts in the pipeline:
- Qualified pipeline up 72%. Prospects who got a relevant case study, a realistic budget range, and a booking link in the same chat converted into discovery calls at far higher rates than the old form.
- 24/7 lead qualification. Over a third of qualified conversations now start outside business hours. The chatbot collects scope, budget, and timeline overnight so strategists walk into pre-qualified calls every morning.
- No SDR hire needed. The agency absorbed the extra volume with the existing new-business team because the chatbot does the first pass. Chatref reached ROI in five weeks against the cost of hiring an SDR.
Why Chatref fit a professional services team
BrandCraft chose Chatref over traditional chat tools and tiered chatbot platforms for three reasons:
- Custom actions included. Pushing qualified leads into the CRM and creating calendar bookings is part of the core product, not a tier upgrade.
- Pay-as-you-go pricing. BrandCraft pays per response, 1 to 5 coins depending on length, after the $50 free credit on signup. No monthly minimum and no per seat charge across strategists, designers, and media leads.
- Unlimited chatbots. The main website bot runs one flow. A separate bot sits inside client portals with its own knowledge base. New campaigns spin up their own bot without touching the bill.
Chatref is the SDR we never hired. It reads our case studies, asks the right qualifying questions, and books the right strategist.
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What does BrandCraft do?
BrandCraft is a full-service marketing agency offering brand strategy, design, paid media, and content services.
What problem did BrandCraft solve with Chatref?
Pre-Chatref, new visitors bounced at a generic contact form that could not answer questions about pricing ranges, timelines, or past work.
What results did BrandCraft see?
BrandCraft reached +72% qualified pipeline lift, with 24/7 lead qualification. Custom actions push qualified leads straight into BrandCraft's CRM and book meetings with the right strategist based on industry and scope.
How long did it take BrandCraft to go live?
BrandCraft launched quickly and started seeing results within the first weeks. Chatref trains on your existing content, so most teams go live in days, not months.
How much does Chatref cost?
Chatref is pay-as-you-go. You start with $50 of free credit, then pay only for what you use. There is no subscription, no per-seat fee, and every feature is included.
Can I get results like BrandCraft?
Yes. Train a chatbot on your own docs, FAQs, and past tickets, deploy it on your website and other channels, and let it answer the routine questions. Start free with $50 of credit.
Turn your case studies into a lead-qualifying chatbot
Upload your case studies, service descriptions, and pricing guardrails. Push qualified leads straight to your CRM. $50 free credit on signup.
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