Customer story · CaterPro
How CaterPro lifts catering orders 54% with Chatref
CaterPro trained a Chatref chatbot on menus, packages, and dietary policies so buyers get instant answers at any hour – and 54% more enquiries turn into booked orders.
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CaterPro is a catering company that deployed Chatref – an AI chatbot trained on their menus, packages, dietary policies, and past event briefs – to answer buyer questions on their website and by email around the clock. After switching on Chatref, CaterPro increased booked orders by 54%, deflected 82% of inbound questions from their sales team, and cut average first-response time to 9 minutes. Chatref uses pay-as-you-go pricing starting with $50 free credit, so CaterPro pays only for conversations that generate revenue, with no subscription and no per-seat fees.
Customer story · Catering
At a glance
CaterPro in a nutshell.
+54%
Orders booked
82%
Questions deflected
24/7
Coverage
9 min
Avg first reply
- CaterPro trained a Chatref chatbot on menus, packages, dietary policies, and past event briefs so it answers buyer questions with the same accuracy as a senior event coordinator.
- After-hours RFQ capture replaced missed calls, and automatic email follow-up for every chat converted 54% more inbound enquiries into booked orders.
- Pay-as-you-go billing at $50 free credit on signup meant CaterPro paid only for conversations that drove real revenue – no monthly minimums, no per-seat fees.
The story
How it played out.
The challenge
CaterPro runs corporate lunch drops, wedding buffets, and large-scale event catering across three metro regions. The sales team was fielding the same questions on repeat: allergen coverage, package minimums, venue setup, and lead times. Most enquiries arrived after 6pm when planners were finalising briefs, and calls that missed the window turned into lost orders the next morning.
Hiring a second night-shift coordinator did not pencil out, and generic live-chat scripts could not answer menu-level detail without a human stepping in.
The Chatref setup
CaterPro uploaded its full PDF menu catalogue, a spreadsheet of package pricing, an allergen matrix, and 180 historical RFQs with their final quotes to a Chatref chatbot. The bot was trained in about 40 minutes and embedded on the CaterPro website, the quote-request page, and a dedicated email inbox.
Chatref answered only from CaterPro's own content – so when a planner asked about a gluten-free buffet for 120 guests, the bot pulled the exact package, quoted the per-head range, flagged the 48-hour lead time, and captured contact details for the sales team to confirm the next morning.
The outcome
In the first 90 days, CaterPro booked 54% more orders than the same quarter the prior year, with no additional headcount. The bot deflected 82% of inbound questions end-to-end, and the sales team woke up to qualified briefs already captured in the CRM rather than voicemail backlogs.
Because Chatref uses pay-as-you-go credit, CaterPro paid for the conversations that actually converted – unlimited chatbots and unlimited team seats were already included in the $50 starter credit every new account receives.
Explore
More customer stories.
What does CaterPro do?
CaterPro is a catering company that deployed Chatref – an AI chatbot trained on their menus, packages, dietary policies, and past event briefs – to answer buyer questions on their website and by email around the clock.
What problem did CaterPro solve with Chatref?
After-hours RFQ capture replaced missed calls, and automatic email follow-up for every chat converted 54% more inbound enquiries into booked orders.
What results did CaterPro see?
CaterPro reached +54% orders booked, with 82% questions deflected. Pay-as-you-go billing at $50 free credit on signup meant CaterPro paid only for conversations that drove real revenue – no monthly minimums, no per-seat fees.
How long did it take CaterPro to go live?
CaterPro launched quickly and started seeing results within the first weeks. Chatref trains on your existing content, so most teams go live in days, not months.
How much does Chatref cost?
Chatref is pay-as-you-go. You start with $50 of free credit, then pay only for what you use. There is no subscription, no per-seat fee, and every feature is included.
Can I get results like CaterPro?
Yes. Train a chatbot on your own docs, FAQs, and past tickets, deploy it on your website and other channels, and let it answer the routine questions. Start free with $50 of credit.
Turn catering enquiries into booked orders
Train a Chatref chatbot on your menus and packages in minutes. $50 free credit, no subscription.
See the full pricing or browse more customer stories.