How ChefBox grows meal-kit sign-ups 49% with Chatref

ChefBox ships weekly recipe kits across 14 cities. Before Chatref, the pricing page converted poorly because shoppers had real, specific questions before handing over a card – can I swap a recipe, does the family plan cover three adults, how late can I pause for a holiday, is the Mediterranean box nut-free this week.

The four-person support team answered every one of these by email, usually the next business day – by which point most visitors had already closed the tab.

ChefBox connected Chatref to their weekly recipe CMS feed, uploaded the plans matrix, allergen and dietary policies, the pause-and-skip knowledge-base article, and the delivery-window rules by postcode. The chatbot was live on the site the same day.

Because Chatref only answers from the material it has been trained on, the bot stayed on-brand. When a question fell outside scope, it handed off to the human support team with the full chat transcript attached, so nothing had to be re-asked.

New subscription sign-ups climbed 49% in the first two months against the prior baseline, driven almost entirely by chats initiated on the pricing and checkout pages. Pre-sales email volume dropped 58%, and 74% of chats resolved without any human escalation.

ChefBox runs the chatbot on pay-as-you-go credit – they topped up once beyond the $50 starter credit and have not needed to think about plans, seats, or feature gates since. Every integration and every feature is included for every account.