Customer story · MoveEasy
MoveEasy increases quote requests 68% and captures every after-hours lead with Chatref
A regional moving company automated quote intake, availability checks, and bilingual lead capture across its website – saving $50k monthly and winning back 340 quotes it used to lose to voicemail.
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MoveEasy, a regional moving company with 72 crew members and 24 trucks, used Chatref to qualify moving leads, collect inventory and distance details, generate preliminary quotes, and capture after-hours inquiries that previously reached only voicemail. Within 90 days, quote requests rose 68%, 80% of inquiries were handled without human involvement, after-hours lead capture recovered 340 quotes monthly, and the company saved $50,000 monthly in dispatch and sales staffing. Chatref paid for itself in 7 weeks.
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At a glance
MoveEasy in a nutshell.
68%
More quotes
80%
Inquiries automated
340
After-hours leads/mo
$50k
Monthly savings
- MoveEasy runs local and long-distance moves with 72 crew members and 24 trucks from a single Denver hub.
- Chatref qualifies leads by collecting origin, destination, apartment size, inventory, stairs, and preferred date before routing to sales.
- After-hours quote capture recovered 340 leads monthly that previously reached only voicemail after 6pm and on weekends.
- 80% of website inquiries are fully handled by the chatbot, cutting dispatch and sales workload and freeing reps for booked jobs.
- Quote request volume rose 68% in 90 days and the company saves $50,000 monthly – ROI in 7 weeks.
The story
How it played out.
About MoveEasy
MoveEasy is a regional moving company based in Denver, Colorado offering local, long-distance, and commercial moves. The company employs 72 crew members across packing, loading, and driving, operates 24 trucks, and handles roughly 1,200 moves per month across the Mountain West.
- Industry Moving / Logistics
- Size 72 crew members, 24 trucks, single hub operation
- Location Denver, Colorado
- Using Chatref since June 2026
The challenge
MoveEasy's 4-person sales desk ran the full quote intake by phone. Each call took 14 minutes to gather origin, destination, apartment size, inventory, stairs, elevators, and preferred date before a preliminary quote could be sent. Peak season backlogs pushed quote turnaround to 2 business days – by which point many customers had already booked with a competitor.
After 6pm and on weekends, prospective customers searching for "moving company near me" reached only voicemail. An internal audit found MoveEasy was losing roughly 340 quote requests monthly to after-hours voicemail alone.
Operations lead Carla Reyes needed 24/7 quote intake, consistent qualification questions, a preliminary price range sent instantly, and a way to triage "I need movers tomorrow" urgency without hiring a full night desk.
The solution with Chatref
MoveEasy piloted Chatref for 30 days on its quote page before rolling out site-wide. The team uploaded pricing sheets, truck and crew availability rules, FAQ content on packing materials and insurance, and a standard inventory checklist. The chatbot now handles every new inquiry from first click to qualified lead.
- Quote intake Collects origin, destination, home size, inventory summary, stairs, elevators, and preferred move date in a guided flow.
- Preliminary pricing Returns a price range instantly from MoveEasy's pricing sheet, set expectations before a sales rep gets on the call.
- Availability routing Checks truck and crew calendars, flags rush jobs, and hands urgent same-week requests to on-call dispatch.
- Bilingual coverage Fluent English and Spanish quote capture for the Denver metro's growing Spanish-speaking customer base.
- Handoff to sales Qualified leads drop into the sales CRM with full context so reps skip the 14-minute intake call and close faster.
Results after 90 days
Quote request volume rose 68% in 90 days, driven mostly by after-hours capture. 340 leads per month that used to reach voicemail are now fully qualified and routed to sales the next morning. 80% of website inquiries are handled end-to-end by the chatbot with no human involvement.
Average sales rep handle time on booked jobs dropped from 14 minutes to 4 minutes because qualification was already done. Quote turnaround during peak season fell from 2 business days to same-hour. The company saves $50,000 monthly across dispatch and sales staffing and hit full ROI in 7 weeks.
Close rate on chatbot-qualified leads is roughly 18% higher than on cold phone inquiries, because customers arrive with a price range already set.
What the team says
Chatref turned our website from a contact form into a sales rep that never sleeps. We used to lose hundreds of leads a month to voicemail – now every quote gets captured, qualified, and priced before my team even logs in.
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More customer stories.
What does MoveEasy do?
MoveEasy, a regional moving company with 72 crew members and 24 trucks, used Chatref to qualify moving leads, collect inventory and distance details, generate preliminary quotes, and capture after-hours inquiries that previously reached only voicemail.
What problem did MoveEasy solve with Chatref?
Chatref qualifies leads by collecting origin, destination, apartment size, inventory, stairs, and preferred date before routing to sales.
What results did MoveEasy see?
MoveEasy reached 68% more quotes, with 80% inquiries automated. 80% of website inquiries are fully handled by the chatbot, cutting dispatch and sales workload and freeing reps for booked jobs.
How long did it take MoveEasy to go live?
MoveEasy launched quickly and started seeing results within the first weeks. Chatref trains on your existing content, so most teams go live in days, not months.
How much does Chatref cost?
Chatref is pay-as-you-go. You start with $50 of free credit, then pay only for what you use. There is no subscription, no per-seat fee, and every feature is included.
Can I get results like MoveEasy?
Yes. Train a chatbot on your own docs, FAQs, and past tickets, deploy it on your website and other channels, and let it answer the routine questions. Start free with $50 of credit.
Ready to run your own MoveEasy story?
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