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Setup

How do I set up Chatref for my real estate franchise?

Chatref Team3 min read / Updated June 18, 2026

Setting up Chatref for your real estate franchise is straightforward. After you create your account, upload the property listings, agent bios, and common buyer/seller questions your team answers daily. Next, customize the widget with your brand colors and logo, then paste a single snippet into your site. The chatbot goes live immediately, answering franchise-specific enquiries from your own documents.

Add your franchise’s core content

Your real estate chatbot setup starts by feeding Chatref the documents that drive your daily conversations. Sign up at app.chatref.ai - every new account includes $50 in free credit so you can test with your own material right away. Upload the assets your franchise relies on: listing sheets, rental application forms, agent commission breakdowns, neighborhood guides, and a plain-text FAQ document covering the top 30 questions your front desk receives. You can also point Chatref to your live website or property sitemaps so it automatically ingests listing pages and location details.

This onboarding step grounds the AI entirely in your own content - it won’t guess or pull answers from the web. Once uploaded, the agent trains in minutes and begins answering franchise customer service queries accurately from day one.

Customize the agent to match your brand

A generic chatbot won’t feel right for your franchise. Head to the customization settings and set your brand’s primary color so the widget matches your logo and site. Upload your franchise logo as the agent’s avatar, then edit the title - something like “Your Oakwood Realty Assistant” establishes trust. Adjust the greeting message to mirror how your reception team welcomes walk-ins, and choose a chat button placement that works best for property search pages.

These on-brand touches turn a standard widget into an extension of your local offices. The customization options take minutes to apply and make the difference between a helpful tool and a seamless part of your franchise customer service implementation.

Embed the widget across your franchise network

Once your content and branding are in place, grab the single embed snippet from your Chatref dashboard. Paste it just before the closing </body> tag on your main brokerage site and any franchisee sub-sites. There’s no per-site fee and no coding required - the same snippet works everywhere, letting you set up Chatref for real estate franchise locations in minutes.

After the snippet is live, the agent appears on every page. Test it with questions real buyers ask (e.g., “Are short-term rentals allowed in the Harbour View units?”). You can review conversations in your Chatref inbox and fine-tune replies by adding or updating documents as your policies evolve.

FAQ

What content does Chatref need to answer franchise questions?

Upload property listings (PDFs or URLs), rental policies, agent commission sheets, a buyer/seller FAQ document, mortgage pre-approval guides, and neighborhood data. The agent answers from only these sources, so covering your most frequent questions ensures responsive franchise customer service implementation.

How do I connect Chatref to our website?

Copy the embed snippet from your Chatref dashboard’s Installation tab. Paste it just before the </body> tag on all pages of your site - or use a tag manager if your franchise sites share a common template. No developer is needed, and the widget activates immediately.

What customization options are available for franchise support?

You can set a custom primary color, upload your franchise logo, name the agent, write a personalized greeting, and adjust the widget’s position on screen. If your network uses separate bots per branch, each can carry its own branding configuration, giving every location a localized feel.

Put this into practice

Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.

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