How can I use custom actions in my baby goods store chat?

Parents often reach out with simple but time-sensitive requests: "Where is my order?", "Can I change the delivery address?", or "How do I return this?" These repeat tasks can quickly clog your support queue. With custom actions, your Chatref agent can perform those account actions itself by connecting to your store’s backend. The AI agent collects the necessary details (order number, email address) and triggers the right task in real time. This automates tasks in chat, reduces wait times, and means your team only steps in for complex issues.

Custom actions let you turn the chat into a self-service tool. Here are the most impactful account actions for a baby goods store:

• Check order status - Pull real-time tracking info from your system.
• Update shipping address - Let parents change a delivery address before the order is packed.
• Initiate a return or exchange - Collect the reason and generate a return label on the spot.
• Subscribe to restock alerts - When a popular stroller or diaper bag is out of stock, the agent can enroll the customer automatically.
• Redeem loyalty points or gift cards - Check balances and apply discounts without sending people to an account page.
• Schedule product assembly or installation - For larger gear, book a service appointment right from the widget.

Each action is grounded in your specific business logic, so the agent always follows your policies and brand voice.

All Chatref accounts include the custom-actions feature with no extra fees. To get started:

1. From your Chatref agent dashboard, go to Custom Actions.
2. Click Add Action and give it a clear name like "Check Order Status".
3. Enter the webhook URL or API endpoint that your store exposes for that task (for example, a Shopify or WooCommerce order-lookup endpoint).
4. Define the parameters the customer needs to provide - typically an order number and email. The AI agent will ask for these naturally during the conversation.
5. Write a short message the agent should display once the action completes, such as "Here's your order status:" followed by the result.
6. Save the action and test it in the Playground to make sure the data flows correctly.

Once set up, your AI agent will recognize when a user requests that task and will walk them through it - no developer needed for day-to-day changes.

Combining custom actions with Chatref's AI agents turns your chat widget into an active support tool. Instead of pointing a parent to an FAQ page or creating a ticket, the agent resolves the request instantly. The handoff to a human - when needed - happens in the same thread with full conversation history, so nothing gets lost. The result: fewer repeat questions, lower support volume, and a smoother experience that matches the care parents expect from a baby goods store.

How to set up custom actions in Chatref?
From your agent dashboard, open Custom Actions and define a new action. Provide the webhook URL your store uses for that task, specify which parameters the customer should supply (like order number or email), and add a confirmation message. Save and test in the Playground. Your AI agent will automatically trigger the action when a conversation matches the intent.

What tasks can I automate with custom actions?
Any task that can be performed via an API call from your ecommerce platform. For baby goods stores, common automations include order status checks, address updates, returns, restock alert sign-ups, loyalty point redemptions, and gift card balance inquiries. The agent gathers the required information and interacts with your store’s backend in real time.

Can custom actions reduce support time?
Yes. By letting the AI agent handle repetitive account tasks in the chat, you eliminate the ticket back-and-forth and reduce average handle time. Parents get instant answers, and your support team can focus on more complex conversations - all without adding headcount.