Can Chatref qualify leads for car dealerships?

Every website visitor is a potential sale, but most leave without making contact. Chatref’s AI agent engages shoppers instantly, asking the right questions to uncover sales potential. Instead of generic forms, the conversation feels personal - and every qualifying detail is captured automatically. This turns anonymous traffic into a list of pre-screened, ready-to-talk leads.

You define what makes a lead “hot” by feeding Chatref your qualification playbook - budget checks, vehicle interests, trade-in status, or purchase timeline. The agent, grounded in those instructions, handles each customer inquiry the same way your best salesperson would. It qualifies while it chats, filtering out tyre-kickers and flagging serious buyers for your team to follow up.

Chatref’s lead-capture collects names, contact info, and all the buying signals the agent has uncovered, directly inside the conversation. No separate pop-up forms, no friction. The shopper stays in a helpful chat while you gain a full lead profile, complete with vehicle preferences, budget range, and timing; everything you need to prioritise your follow-ups.

Not all leads are equal, so you can set custom actions to immediately hand off the hottest ones. As soon as a shopper meets your qualification criteria, Chatref triggers a notification to your sales team’s Slack, email, or CRM. The full conversation transcript and lead summary are included, so your people pick up exactly where the AI left off, no re-qualification needed.

Chatref connects to the tools your dealership already uses. Custom actions let you push qualified leads directly into your CRM, update a spreadsheet, or post to a team channel. Because Chatref runs on pay-as-you-go credits and includes all features on every account, there’s no seat-based pricing and no integration add-on fees - you just pay for the conversations the agent handles.

How does Chatref determine the quality of a lead?
Chatref’s AI agent is trained on your dealership’s own qualification guidelines. You upload documents that describe your ideal buyer profile, qualifying questions (e.g., budget, timeline, vehicle interest), and scoring logic. The agent then asks those questions in natural conversation, evaluates the responses, and assigns a lead score or tags the inquiry as high-potential before routing it.

What criteria are used for lead qualification?
The criteria are entirely up to you. You can instruct the agent to ask about the specific vehicle model, budget range, financing needs, trade-in plans, and intended purchase time frame. By giving the agent your qualification playbook, Chatref learns what a sales-ready inquiry looks like and lets you weight different answers accordingly so your team only sees leads that match your definition of real opportunity.

Can Chatref integrate with our sales team’s tools?
Yes, via custom actions. Chatref can send qualified lead data directly to your CRM, email platform, Slack, or any tool that accepts webhooks or API calls. You can configure a custom action to fire when a lead meets your criteria, automatically delivering the shopper’s details and conversation history so your team can follow up instantly without manual data entry.