Answer car buyer questions instantly – 24/7 with your dealership content.
Reduce wait times and capture leads automatically. Chatref resolves questions from your own docs so support keeps up as your dealership grows.
Featured on
Why this matters
Support is drowning in repeat questions
Turn repetitive support requests into instant answers. Your team spends hours on the same setup, import, and permission questions. Chatref answers them automatically – 24/7 – from your own guides.
Inbound Service Queue
Questions arrive from the website service widget, appointment requests, and parts & repair-status queries – all feeding a single support pipeline.
Shop Knowledge Base
Chatref indexes your service menu, parts availability, and pricing – verifying every response against your own shop content.
Smart Output Routing
Most enquiries get an instant answer. Quotes, trade-ins, or complex repairs are routed to your service advisor or salesperson with full context.
Answered Instantly
90%+ of service, parts, pricing, and hours questions resolved on the spot.
Warm Advisor Handoff
Escalated to your service advisor or salesperson with the full conversation transcript.
Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.
Same questions, every day
Your team answers the same setup, import, and permission questions over and over.
Work slows to a crawl
Admins get pulled away from product work, tickets pile up, and users stall before they finish setup.
Warm leads slip away
Valuable signals from support chats disappear because no one captures them.
What you get
Four wins for your CRM team
The big picture
CRM teams cut repeat questions – AI answers from your content, not the web.
Inbound Enquiries vs. Staff Capacity
As the shop adds bays and inventory, enquiry volume grows exponentially. Human staff capacity stays flat – creating a widening gap of unanswered owners and shoppers.
Support Diagnostics
Nearly 190 enquiries go unanswered daily – many before an appointment is ever booked.
With Chatref
Chatref answers the gap instantly from your own service menu – turning enquiries into booked appointments and sales.
As a shop adds bays, inventory, and customers, inbound enquiries climb steeply. Without Chatref, the share answered by staff barely moves – owners and shoppers drop off. Chatref answers the growing gap from the shop's own service menu and parts data, so the team stays calm at any volume.
How it works
Turn help docs into instant answers
Feed Chatref your guides and FAQs once. It learns them and answers questions 24/7 – so your team handles only the cases that need a person.
Add your help docs and guides Upload setup guides, import walkthroughs, and permission FAQs. Chatref digests them fast and starts answering questions straight from your own content.
Drop the widget on your site Paste one snippet into your website. Chatref springs to life – ready to answer questions instantly from your content.
AI answers customer questions Customers get instant answers about contacts, pipelines, or permissions – no dead-end links, no digging through docs.
Human handoff with full context When a question needs a human, Chatref hands it off with the full chat history so your team picks up without missing a beat.
The toolkit
Every job, mapped to a feature.
One AI agent, and a toolkit around it. Each card links to the feature that does the work.
AI for your industry
Find your sub-industry
One AI agent that answers the questions your customers actually ask – across every tool and language.
Real questions
CRM questions answered instantly
Instantly fix ‘contact list won’t sync’ errors
Guide users through setting up email tracking in minutes
Resolve ‘deal stuck in pipeline’ issues on the spot
Help teams clean up duplicate contacts fast
Answer ‘how do I add a new user?’ instantly
Smarter dealership support
Instant answers for car buyers – 24/7
AI-powered support that turns your content into fast answers for every CRM job. No more repeat questions. No wait times. Just happy customers.','solutions':[{'s
The math
Cut support costs – let AI handle the routine
Every chat resolved without your team frees them to focus on what matters. Chatref answers questions from your own content – so you don’t pay for the same answers over and over. Results depend on your product and content.
- Deflect repeat questions before they hit the queue
- Cut first-response time from hours to seconds
- Scale support globally without adding headcount
- Turn routine chats into warm leads for sales
- Free up admins to build features instead of answering docs
- Use chat insights to improve your help content
Loved by support teams
CRM teams, scaling support without scaling admins.
How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.
Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.
New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.
It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.
of setup and import questions answered before they reach an admin
One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.
Will Chatref invent answers about our CRM?
No. It only uses your own help docs and guides – never guesses or makes things up.
Is Chatref just a search box in a chat window?
No. It gives instant answers and can take action – like resetting passwords or updating permissions.
Can Chatref handle our CRM’s unique rules?
Yes. Upload your setup docs and permission guides. It answers only from that content.
Does Chatref replace our support team?
No. It deflects repeat questions so your team can focus on complex cases.
How long does Chatref setup take?
Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done.
Can Chatref answer questions in other languages?
Yes. It answers in the user’s language using your translated content.
What if our CRM docs are outdated?
It only uses what you give it. When you update your docs, it uses the new content immediately.
How do we know what users are asking?
It sends a weekly insights email. It shows the top questions and where your docs need work.
Does Chatref charge per agent seat?
No. You pay based on usage – not per seat.
Will Chatref work for complex CRM questions?
Yes. As long as your content covers those topics, it can answer them.
Can Chatref take action inside our CRM?
Yes. It can trigger account tasks like resetting permissions or updating settings.
What if Chatref can’t answer a question?
It hands off to a human with full chat history – so no one repeats themselves.
Bring Chatref to your chatref for car dealerships.
Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.
Part of the Automotive support hub · see pricing.