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Answer fabric care questions instantly

Stop repeating the same answers. Chatref pulls details from your product pages to help customers instantly – no digging through old emails.

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Why it matters

The problem this solves.

Repeat questions

Customers keep asking the same fabric care questions, draining your support team.

Hard-to-find info

Customers can’t locate care instructions easily, leading to frustration.

Outdated content

Fabric care details scattered across product pages, making updates a hassle.

Global support

Keeping up with fabric care questions across regions is a constant challenge.

Reduce repeat fabric care questionsCentralize all care info in one placeMake care instructions easy to findScale support without adding staff

The Chatref solution

Resolve product setup snags before they stall sales.

Fig. 1 · Resolve product setup snags before they stall sales – AI answers setup questions from your own guides – no dead ends or guesswork

A prospect hits a snag during setup and pauses their trial. They ask Chatref. AI pulls the exact next step from your setup guide. The setup completes. They upgrade – no queue, no wait, no trial lost to friction

Real questions

What Chatref answers here.

Answer ‘How do I care for silk?’ instantly from your product pages.

Resolve ‘Is this machine washable?’ in the chat – no dead-end links.

Capture leads from customers asking about fabric blends.

Turn chat insights into fixes for your care guides.

Under the hood

The features that power it.

AI Agents

Your own AI assistant, trained on your business.

Insights & Analytics

See what people ask and how your agent is doing.

Lead Capture

Turn chats into contacts, captured for you.

Shared Inbox

Watch chats live and step in when a human is needed.

Custom Actions

Let the chat collect info, link out, or do tasks.

Pay as you go

Pay only for what you use, with simple prepaid credits.

More CRM solutions

Solve the next job too.

See all of them on the Fashion Product Category Support hub.

Fashion product categories support

Order tracking support

Return policy assistance

View all Fashion Product Category Support solutions

Loved by support teams

Teams cut fabric care questions in half

How brands keep customers happy with self-serve care instructions

Imports used to stall halfway and land in our queue. Now Chatref walks users through field mapping from our own guide, and most finish without us. Our admins handle the real migrations again.

Northwind Analytics

Customers used to ask about fabric care details buried in our product pages. Now Chatref pulls the exact steps – no more 'how do I wash this' emails.

Pinehook

Our care instructions are now in one place. Chatref hands off to us only when a customer needs real help.

Cardinal CRM
68%

of import questions answered before they reach the team

One set of care guides handles every region and language. No more regional support headaches.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Won’t this just be another chatbot that gives generic answers?

Chatref answers from your product pages – not the web. It won’t make things up.

We already have a FAQ page – why do we need this?

FAQs are hard to find and don’t resolve issues. Chatref answers instantly in the chat.

How will this handle questions about multiple fabric types?

Chatref uses your product details to give specific care instructions for each item.

What if the AI gets the care instructions wrong?

Chatref only answers from your content. If it can’t resolve the issue, a human takes over with full context.

Won’t importing old content just bring in outdated answers?

You choose what to import. Start with your best guides, then use built-in insights to spot what needs updating.

How long does setup take during a migration?

Minutes. Upload your content, drop in one widget snippet, and your AI starts answering.

What if my old content is in different formats or languages?

Chatref works with help docs, guides, site pages, and files. It answers across languages from one set of imported content.

Can I keep my old content private?

Yes. Your content stays yours. Chatref only answers from what you import – it never searches the web or shares your data.

Start for free – turn product pages into instant answers

Paste your help docs and let AI resolve fabric care questions instantly in your brand’s voice.

Start for freeTalk to an expert

Part of Chatref for Fashion Product Category Support · E-commerce hub · pricing.