Automate travel support from your own content
Answer booking questions instantly with your guides and policies. Scale support without adding headcount – no generic answers.
Why it matters
The problem this solves.
Repeat questions
Your team answers the same booking and policy questions over and over.
Policy updates
Keeping responses consistent across regions and languages is a headache.
Off-hour inquiries
Leads slip through the cracks when support isn’t available 24/7.
Channel inconsistency
Customers get different answers depending on where they ask.
The Chatref solution
Keep travel support running 24/7.
A traveler gets stuck booking a last-minute flight. AI pulls the exact steps from your policy guide. They complete their trip – no queue, no friction.
Real questions
What Chatref answers here.
Answer ‘How do I switch CRMs?’ from your old help docs – no new training.
Resolve ‘Where’s my data?’ in the chat with one click – no email loops.
Capture leads from customers asking about CRM moves.
Turn chat insights into fixes for your migration gaps.
Under the hood
The features that power it.
More CRM solutions
Solve the next job too.
See all of them on the Chatref for Online Travel Agencies hub.
Loved by support teams
Real teams cut support questions in half
How Chatref keeps users moving with answers from your own content
Imports used to stall halfway and land in our queue. Now Chatref walks users through field mapping from our own guide, and most finish without us. Our admins handle the real migrations again.
Chatref pulls the exact steps users need from our guides – no more 'how do I start' emails.
Users get the exact answers from our docs, not generic advice. Trust in our product went up.
of import questions answered before they reach the team
One set of content handles every region and time zone. No more overnight question piles.
Will Chatref replace our existing CRM?
No – it works alongside your CRM. Chatref handles support questions and captures leads, while your CRM manages the rest.
Can Chatref handle multilingual support?
Yes – it answers from your content in any language, covering every region with one set of materials.
What happens if the AI can't resolve an issue?
The chat hands off to a human agent with full context, ensuring smooth support.
How does Chatref capture leads from support chats?
It tags conversations with lead status and routes them to your sales team automatically.
Won’t importing old content bring in outdated answers?
You choose what to import. Start with your best guides, then update what’s needed. Your AI only answers from what you give it.
How long does setup take during a migration?
Minutes. Upload your content, drop in one widget snippet, and your AI starts answering.
What if my content is in different formats or languages?
Chatref works with help docs, guides, and files. It answers across languages from one set of content.
Can I keep my content private?
Yes. Your content stays yours. Chatref only answers from what you import – it never searches the web.
Automate travel support with your own content – free start
Paste your guides and FAQs to resolve customer questions instantly in your brand’s voice.
Part of Chatref for Chatref for Online Travel Agencies · Travel & Hospitality hub · pricing.




