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Stop shoppers from waiting on hold for product questions.

Your customers have repeat questions about products, orders, and policies. Chatref answers instantly from your own guides – so they buy faster. When needed, human agents step in with full chat history.

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Take a tour of the product

Why this matters

Your support team is drowning in repeat questions

Deflect the busywork – not more tickets. Chatref answers the same setup, import, and permission questions from your own guides the moment they are asked, so your team stays on the work that matters.

01 / Channels

Inbound Shopper Queue

Shopper questions arrive from the website widget, order-tracking lookups, and pre-purchase queries – all feeding a single support pipeline.

Order Tracking (WISMO)
Idle
Pre-purchase Questions
Ready
02 / Grounding Engine

Store Knowledge Base

Chatref indexes your product catalog, return policies, and sizing guides – verifying every response against your own store content.

Product Catalog
Linked
Returns & Exchanges
Linked
Sizing & Fit Guides
Linked
03 / Resolution

Smart Output Routing

Most shoppers get an instant answer. Complex returns or sensitive order issues are routed to your support team with full context.

Answered Instantly

90%+ of order, returns, sizing, and policy questions resolved on the spot.

Warm Agent Handoff

Escalated to your support team with the full shopper conversation transcript.

Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.

Same questions daily

Your team wastes hours answering setup, import, and permission questions over and over.

Work stops, queues grow

Admins get pulled away from product work while tickets pile up.

No warm leads captured

Valuable signals from support chats slip away uncaptured.

What you get

Four wins for your CRM team

The big picture

SaaS teams scale support without adding headcount – AI answers from your own **d

Store Growth vs Support

Inbound Tickets vs. Agent Capacity

As product lines expand, ticket volume grows exponentially. Human agent capacity stays flat – creating a widening gap of unanswered shoppers.

Gap Analysis

Support Diagnostics

Queue StatusCritical
Overloaded(Scale stage)
Unanswered Tickets89% Gap

Nearly 180 shopper tickets go unanswered daily – many before checkout.

With Chatref

Chatref answers the gap instantly from your store's own content – turning abandoned carts into completed orders.

Fig. 1 · The e-commerce support gapwhy tickets pile up as a store scales

As a store adds products and customers, inbound support tickets climb steeply. Without Chatref, the share answered by agents barely moves — shoppers abandon. Chatref answers the growing gap from the store's own catalog and policies, so the support team stays calm at any scale.

How it works

How Chatref works

One widget. One set of docs. Answers 24/7.

Add your content Load up your help docs, guides, and FAQs. Chatref learns them so it can answer questions in your brand’s voice.

Drop in the widget Paste one snippet into your site. Chatref starts answering questions from your content right away.

AI answers grounded in your docs Chatref resolves questions instantly – no digging through articles or waiting for a human. No made-up answers.

Human handoff with full context When a question needs your team, Chatref passes it along with the whole chat history. No missed details.

Support for growing SaaS

Pick your product type

One AI agent that answers the questions your customers actually ask – across every tool and language.

Real questions

SaaS support questions answered instantly

AI explains billing cycles in your exact wording.

Custom action lets users cancel subscriptions inside chat.

Human agent steps in for account-specific issues with full context.

Insights loop reveals common onboarding roadblocks.

Lead capture form appears for pricing inquiries.

The math

Turn chat into profit – not another support ticket

Every chat that never lands in your queue is a ticket you don’t have to pay for. Chatref answers setup, import, and permission questions straight from your own docs so your team can focus on high-value work. Results depend on your product and content.

  • Deflect the same questions before they become tickets
  • Cut first-response time from hours to seconds in every region
  • Scale support globally without adding headcount or night shifts
  • Turn routine how-to chats into warm leads for sales
  • Free admins to build features instead of answering docs
  • Use chat insights to fix the docs causing the most questions

Loved by support teams

CRM teams, scaling support without scaling admins.

How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.

Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.

Northwind Analytics

New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.

Pinehook

It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.

Cardinal CRM
71%

of setup and import questions answered before they reach an admin

One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Will customers trust an AI over a human agent?

Chatref answers in your brand’s voice, grounded in your content. For complex cases, human agents step in with full chat history – no context switching.

What if the AI gives wrong information?

Chatref only answers from your own content. If it can’t resolve an issue, it hands off to a human agent with full context.

How do we handle multiple languages and regions?

Chatref covers every language and region from one set of content. No need to create separate FAQs for each market.

What’s the ROI compared to hiring more support staff?

Results depend on your content, but Chatref deflects repeat questions and captures leads – scaling support without adding headcount.

Will it invent answers about our product?

No. It only uses your own help docs and guides – never guesses or makes things up.

Is it just a search box in a chat window?

No. It gives instant answers and can take action – like resetting passwords or updating permissions – right inside the chat.

Can it handle our product’s unique rules?

Yes. Upload your setup docs and permission guides. It answers only from that content and escalates complex cases to a human.

Does it replace our support team?

No. It deflects repeat questions so your team can focus on the cases that need a person.

How long does setup take?

Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done – no training or coding required.

Can it answer questions in other languages?

Yes. It answers in the user’s language using your translated content. One widget covers every region you serve.

What if our product docs are outdated?

It only uses what you give it. When you update your docs, it uses the new content immediately – you stay in control.

How do we know what users are asking?

It sends a weekly insights email. It shows the top questions, where your docs are weak, and what to fix next.

Bring Chatref to your toy stores customer support.

Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.

Part of the E-commerce support hub · see pricing.