Instantly answer questions about your handmade products and fair trade practices.
Customers ask repeat questions about your unique goods. Chatref answers instantly from your own content – no support team needed. Keep your store running smoothly as you grow.
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Why this matters
Support can't keep up with product growth
Deflect repeat questions – and scale support without adding headcount.
Inbound Shopper Queue
Shopper questions arrive from the website widget, order-tracking lookups, and pre-purchase queries – all feeding a single support pipeline.
Store Knowledge Base
Chatref indexes your product catalog, return policies, and sizing guides – verifying every response against your own store content.
Smart Output Routing
Most shoppers get an instant answer. Complex returns or sensitive order issues are routed to your support team with full context.
Answered Instantly
90%+ of order, returns, sizing, and policy questions resolved on the spot.
Warm Agent Handoff
Escalated to your support team with the full shopper conversation transcript.
Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.
Same questions daily
Your team wastes hours answering the same setup, import, and permission questions.
Work stops, queues grow
Admins get pulled away from product work as tickets pile up and users stall.
No warm leads captured
Valuable signals from support chats slip away uncaptured.
What you get
Four wins for customer support teams.
The big picture
E-commerce support that scales with your product catalog – AI answers from *
Inbound Tickets vs. Agent Capacity
As product lines expand, ticket volume grows exponentially. Human agent capacity stays flat – creating a widening gap of unanswered shoppers.
Support Diagnostics
Nearly 180 shopper tickets go unanswered daily – many before checkout.
With Chatref
Chatref answers the gap instantly from your store's own content – turning abandoned carts into completed orders.
As a store adds products and customers, inbound support tickets climb steeply. Without Chatref, the share answered by agents barely moves — shoppers abandon. Chatref answers the growing gap from the store's own catalog and policies, so the support team stays calm at any scale.
How it works
How Chatref works
Turn your own help content into instant answers. Here’s how it scales support for your growing product line.
Add your content Upload guides, policies, and FAQs. Chatref learns them to answer questions in your brand’s voice.
Drop the widget Embed Chatref on your site. It starts resolving questions from your content right away.
AI answers Customers get instant, accurate replies. No dead-end links – just solutions from your own docs.
Human handoff When needed, Chatref passes the chat to your team with full context. No missed details.
The toolkit
Every job, mapped to a feature.
One AI agent, and a toolkit around it. Each card links to the feature that does the work.
Handmade goods
Online stores & shops
One AI agent that answers questions about your unique products and fair trade practices instantly.
Real questions
E-commerce support examples
Tell customers where a product is handmade.
Explain fair trade certifications in simple terms.
Share care instructions for delicate fabrics.
Suggest matching accessories during checkout.
AI for handmade goods
Instantly answer shopper questions about your unique store
AI answers from your store’s content – no support team needed. Solve these 10 jobs for handmade goods stores:','solutions':[{'slug':'/industries/ecommerce/手
The math
Turn chat into profit – not another support ticket
Every chat that never lands in your queue is a ticket you don’t have to pay for. Chatref answers setup, import, and permission questions straight from your own docs so your team can focus on high-value work. Results depend on your product and content.
- Deflect the same questions before they become tickets
- Cut first-response time from hours to seconds in every region
- Scale support globally without adding headcount or night shifts
- Turn routine how-to chats into warm leads for sales
- Free admins to build features instead of answering docs
- Use chat insights to fix the docs causing the most questions
Loved by support teams
CRM teams, scaling support without scaling admins.
How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.
Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.
New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.
It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.
of setup and import questions answered before they reach an admin
One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.
Will it invent answers about our CRM?
No. It only uses your own help docs and guides – never guesses or makes things up.
Is it just a search box in a chat window?
No. It gives instant answers and can take action – like resetting passwords or updating permissions – right inside the chat.
Can it handle our CRM’s unique rules?
Yes. Upload your setup docs and permission guides. It answers only from that content and escalates complex cases to a human.
Does it replace our support team?
No. It deflects repeat questions so your team can focus on the cases that need a person.
How long does setup take?
Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done – no training or coding required.
Can it answer questions in other languages?
Yes. It answers in the user’s language using your translated content. One widget covers every region you serve.
What if our CRM docs are outdated?
It only uses what you give it. When you update your docs, it uses the new content immediately – you stay in control.
How do we know what users are asking?
It sends a weekly insights email. It shows the top questions, where your docs are weak, and what to fix next.
Does it charge per agent seat?
No. You pay based on usage – not per seat. Scale support without your bill growing with every new hire.
Will it work for complex CRM questions?
Yes. As long as your content covers those topics, it can answer them – and hands off to a human if needed.
Can it take action inside our CRM?
Yes. It can trigger account tasks like resetting permissions or updating settings – all from your help docs.
What if the AI can’t answer a question?
It hands off to a human with full chat history – so no one repeats themselves or loses context.
Bring Chatref to your chatref for handmade goods stores.
Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.
Part of the E-commerce support hub · see pricing.