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Scale support for your wholesale platform – answer questions instantly, capture leads, and keep growing.

Your customers have questions about orders or inventory. Chatref answers instantly from your own content – so support keeps up as your business grows.

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Take a tour of the product

Why this matters

Support can't keep up with your growth

Deflect repeat questions – don’t let them slow you down. Chatref answers your wholesale customers from your own guides, so your team focuses on what matters.

01 / Channels

Inbound Shopper Queue

Shopper questions arrive from the website widget, order-tracking lookups, and pre-purchase queries – all feeding a single support pipeline.

Order Tracking (WISMO)
Idle
Pre-purchase Questions
Ready
02 / Grounding Engine

Store Knowledge Base

Chatref indexes your product catalog, return policies, and sizing guides – verifying every response against your own store content.

Product Catalog
Linked
Returns & Exchanges
Linked
Sizing & Fit Guides
Linked
03 / Resolution

Smart Output Routing

Most shoppers get an instant answer. Complex returns or sensitive order issues are routed to your support team with full context.

Answered Instantly

90%+ of order, returns, sizing, and policy questions resolved on the spot.

Warm Agent Handoff

Escalated to your support team with the full shopper conversation transcript.

Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.

Same questions daily

Your team wastes time answering the same setup, import, and permission questions.

Work stops, queues grow

Admins get pulled away from product work as tickets pile up and users stall.

No warm leads captured

Valuable signals from support chats slip away uncaptured.

What you get

Four wins for support teams.

The big picture

SaaS teams cut repeat questions – AI answers from your content, not the web.

Store Growth vs Support

Inbound Tickets vs. Agent Capacity

As product lines expand, ticket volume grows exponentially. Human agent capacity stays flat – creating a widening gap of unanswered shoppers.

Gap Analysis

Support Diagnostics

Queue StatusCritical
Overloaded(Scale stage)
Unanswered Tickets89% Gap

Nearly 180 shopper tickets go unanswered daily – many before checkout.

With Chatref

Chatref answers the gap instantly from your store's own content – turning abandoned carts into completed orders.

Fig. 1 · The e-commerce support gapwhy tickets pile up as a store scales

As a store adds products and customers, inbound support tickets climb steeply. Without Chatref, the share answered by agents barely moves — shoppers abandon. Chatref answers the growing gap from the store's own catalog and policies, so the support team stays calm at any scale.

How it works

Turn help docs into instant customer support

Feed Chatref your guides and FAQs once. It learns them to answer questions 24/7 – so your team handles only the cases that need a human.

Add your help docs and guides Upload setup guides, import walkthroughs, and permission FAQs. Chatref learns them fast to answer questions straight from your own content.

Drop the widget into your site Embed Chatref in minutes. It starts resolving setup snags, pipeline questions, and permission issues – using only what you’ve written.

AI answers instantly in your brand’s voice Customers get fast, accurate replies – no dead-end links, no digging. AI resolves issues and hands off tricky cases with full context.

Human handoff when needed When a question needs you, Chatref passes it with the full chat history. Your team picks up without missing a beat.

Wholesale platforms

Find your industry

One AI agent that answers questions instantly, captures leads, and scales with you.

Real questions

SaaS support solved in seconds

Fix login issues without opening a ticket

Guide users through setup steps inside the chat

Capture leads from support chats for sales teams

Provide 24/7 multilingual customer support

Instantly answer billing and subscription questions

The math

Turn chat into profit – not another support ticket

Every question Chatref answers is money saved. It handles the routine questions so your team tackles what really needs their attention. Results depend on your content.

  • Deflect repeat questions before they hit the queue
  • Cut first-response time from hours to seconds in every region
  • Scale support globally without adding headcount or night shifts
  • Turn routine how-to chats into warm leads for sales

Loved by support teams

CRM teams, scaling support without scaling admins.

How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.

Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.

Northwind Analytics

New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.

Pinehook

It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.

Cardinal CRM
71%

of setup and import questions answered before they reach an admin

One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Will Chatref understand our wholesale business?

Chatref is trained on your own content. It answers questions in the context of your wholesale business – results depend on your content.

Can it handle our product catalog and pricing?

Yes. Chatref resolves issues instantly with custom actions inside the chat, handling account tasks specific to your wholesale platform.

How does it support global customers?

Chatref provides one agent across channels and languages, ensuring consistent support for your global wholesale customers.

Is it cost-effective as we grow?

Chatref offers pay-as-you-go pricing with no per-seat fees, making it cost-effective as your wholesale business scales.

Will it invent answers about our CRM?

No. It only uses your own help docs and guides – never guesses or makes things up.

Is it just a search box in a chat window?

No. It gives instant answers and can take action – like resetting passwords or updating permissions – right inside the chat.

Can it handle our CRM’s unique rules?

Yes. Upload your setup docs and permission guides. It answers only from that content and escalates complex cases to a human.

Does it replace our support team?

No. It deflects repeat questions so your team can focus on the cases that need a person.

How long does setup take?

Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done – no training or coding required.

Can it answer questions in other languages?

Yes. It answers in the user’s language using your translated content. One widget covers every region you serve.

What if our CRM docs are outdated?

It only uses what you give it. When you update your docs, it uses the new content immediately – you stay in control.

Bring Chatref to your b2b wholesale platforms.

Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.

Part of the E-commerce support hub · see pricing.