Keep your destination management support running smoothly
Your travelers and partners have questions. Chatref answers instantly from your guides, docs, and site – so you scale support without adding headcount.
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Why this matters
Support drowns in repeat questions
Stop wasting time on the same old setup, import, and permission questions. Chatref answers them instantly from your own guides – so your team can focus on what really matters.
Inbound Guest Queue
Questions arrive from the website booking widget, availability & rate enquiries, and check-in & amenity queries – all feeding a single support pipeline.
Property Knowledge Base
Chatref indexes your rates, room availability, and policies – verifying every response against your own property content.
Smart Output Routing
Most enquiries get an instant answer. Group bookings, special requests, or complaints are routed to the front desk or a reservations agent with full context.
Answered Instantly
90%+ of availability, rate, policy, and check-in questions resolved on the spot.
Warm Front-Desk Handoff
Escalated to the front desk or a reservations agent with the full conversation transcript.
Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.
Same questions, every day
Your team keeps answering the same setup, import, and permission questions over and over.
Work slows to a crawl
Admins get stuck in support mode, tickets pile up, and users can’t move forward.
Missed lead opportunities
Valuable signals from support chats get lost because no one captures them.
What you get
Four wins for support teams
The big picture
AI answers from your own content – no web searches, no dead-end links.
Inbound Enquiries vs. Front-Desk Capacity
As the property adds rooms and channels, enquiry volume grows exponentially. Front-desk capacity stays flat – creating a widening gap of unanswered guests.
Support Diagnostics
Nearly 190 enquiries go unanswered daily – many before a booking is ever made.
With Chatref
Chatref answers the gap instantly from your own rates & policies – turning enquiries into confirmed bookings.
As a property scales rooms, channels, and guests, inbound enquiries climb steeply – and spike in peak season. Without Chatref, the share answered by front-desk staff barely moves, so guests drop off or book elsewhere. Chatref answers the growing gap from the property's own rates and policies, so the team stays calm at any occupancy.
How it works
Turn your help docs into instant answers
Feed Chatref your guides and FAQs once. It learns them to answer questions 24/7 – so your team handles only the cases that need a person.
Add your help docs and guides Upload setup guides, import walkthroughs, and FAQs. Chatref digests them fast to start answering questions from your own content.
Drop in one widget snippet Add the chat widget to your website. It’s ready to resolve setup snags, pipeline questions, and permission issues – using only what you’ve written.
AI answers grounded in your content Customers get instant answers about contacts, pipelines, or permissions – no dead-end links, no digging through docs.
Human handoff with full context When a question needs you, Chatref hands it off with the full chat history so your team picks up without missing a beat.
The toolkit
Every job, mapped to a feature.
One AI agent, and a toolkit around it. Each card links to the feature that does the work.
AI-powered support
Find your industry
One AI agent that answers the questions your customers actually ask – across every tool and language.
Real questions
Tourism support questions answered instantly
Automatically explain visa requirements for travelers.
Provide instant answers about local attractions and events.
Capture leads from visitors asking about special tours.
Deflect repeat questions about transportation options.
AI-powered support wins
Solve every destination management job instantly
Deflect repeat questions, capture leads, and scale support without adding headcount. AI handles the routine – humans handle exceptions.
The math
Turn chat into profit – not another support ticket
Every chat that never lands in your queue is a ticket you don’t have to pay for. Chatref answers setup, import, and permission questions straight from your own docs so your team can focus on high-value work. Results depend on your product and content.
- Deflect the same questions before they become tickets
- Cut first-response time from hours to seconds in every region
- Scale support globally without adding headcount or night shifts
- Turn routine how-to chats into warm leads for sales
Loved by support teams
CRM teams, scaling support without scaling admins.
How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.
Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.
New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.
It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.
of setup and import questions answered before they reach an admin
One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.
Will Chatref invent answers about our CRM?
No. It only uses your own help docs and guides – never guesses or makes things up.
Is Chatref just a search box in a chat window?
No. It gives instant answers and can take action – like resetting passwords or updating permissions.
Can Chatref handle our CRM’s unique rules?
Yes. Upload your setup docs and permission guides. It answers only from that content.
Does Chatref replace our support team?
No. It deflects repeat questions so your team focuses on complex cases.
How long does Chatref setup take?
Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done.
Can Chatref answer questions in other languages?
Yes. It answers in the user’s language using your translated content. One widget covers every region.
What if our CRM docs are outdated?
It only uses what you give it. When you update your docs, it uses the new content immediately.
How do we know what users are asking?
It sends a weekly insights email. It shows top questions and where to improve your docs.
Does Chatref charge per agent seat?
No. You pay based on usage – not per seat.
Will Chatref work for complex CRM questions?
Yes. As long as your content covers those topics, it can answer them – and hands off to a human if needed.
Can Chatref take action inside our CRM?
Yes. It can trigger account tasks like resetting permissions or updating settings – all from your help docs.
What if Chatref can’t answer a question?
It hands off to a human with full chat history – so no one repeats themselves or loses context.
Bring Chatref to your destination management support.
Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.
Part of the Travel & Hospitality support hub · see pricing.